Make Sure The PTA or PTO Hears About The Fundraiser And Repeat
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by: JohannaAbleson
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Give Specific Reasons For Why You Are Doing It. It is much better to give your parents very specific reasons for the PTA or PTO fundraising drive. You should have a specific goal set and a list of what the PTA or PTO is going to do with the money raised. Parents and teachers will be much more willing to help if they know exactly why you are raising the money
Methods: Take Home Backpack Flyers, There are several things that should always be done in preparation for your fundraiser. One action is to send a letter (take home packet) to parents shortly after school starts telling them about the PTA / PTO fundraising plan. Mention in the letter how you're going to accomplish your money making goals. Mention to them what program or procuts you will be selling. ie catalogs sale, cookie dough sale, car wash, candy sale, smencils etc. Most will feel a sense of ownership in the PTA or PTO plans.
Secondly, do a school and fundraiser specific parent letter. Use a school mascot on your parent letter. Remind parents what you're raising the money for again. They're busy and might not remember your first note or may not have seen it the first time.
Methods: Email If you are fortunate enough to be able to use the school's e-mail system to announce your sale. This is a one button operation that give you great coverage with the parents of your school children.
Methods: Marquee Announce your fundraiser on the school's marquee. Many parents drive to school twice a day and are likely to see it if it is left up for several days before the sale begins.
Methods: Reminders via students Sending a note home in the student "take home pack" is another good way to get the word out to parents. I recommend that you send a reminder note on Friday's.
Methods: Signs Use signs advertising your fundraiser in bus lanes and your pick up and drop off points in the school. Your parents and students will see these every day.
Inside the school is where you want to do promotions that appeal to the students. The very best promotions will be geared toward the prizes that the students can earn. Things that are "different" will stand out to the students as the walk through the halls.
Methods: Do a live kick off This is much more motivating to students than a video presentation. They can see how the prizes work and it means that something different happened at school today. When parents ask their children about the day, they will remember this much better than sitting at their desk and seeing someone on a TV screen in their classroom.
Methods: PA System Remind students daily via regular morning announcements about the ongoing fundraising drive. This is an excellent opportunity to keep students motivated for the duration of the sale.
Work closely with your fundraising representative. Planning is key to communicating your fundraiser to your parents, faculty, and students. If you know what you're going to do and when you're going to do it, it is much easier to facilitate and run a profitable fundraiser and that is what it is all about. Your goal is to raise the most money possible for your group in the particular sale you are planning. After all, if you raise all the funds you need in the first one, you won't have to do a second fundraiser! You can achieve that by working smarter, not harder.
About the Author
With the sale of Kathryn Beich it may be harder to find a supplier for your Otis Spunkmeyer cookie dough. AIM Fundraising is one of the few national fundraising companies chosen to carry the Otis Spunkmeyer brand. Click the link above to go to our website.
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