Traffic Generation Articles
111: Testimonial and Guarantee Secrets that Sell More
Regardless of the persuasion power of your copy, the reader knows that you are the one endorsing your own product. But if you're in the middle of reading an advertisement, then a friend calls up and tells you how great that the competitor's product is, which product would you be more likely to buy?
112: How to Conduct an A/B Split Test
Writing one sales letter and running with it-even if you think it is the most brilliant sales letter in the world-is unwise. Because that leaves you with no way of knowing what might convert better.
The only way to know that what you are doing is working is to test, test, test. You find out by trying different options and tracking what gets the best response.
113: Order Form Secrets to Help You Sell More
When you get to the end of your sales letter, you might be tempted to think that the hard part is over, that the selling is done. But that's not the case considering the foundation of your entire letter is the form that comes at the end. If you just throw something together here, you'll lose the sale you've worked so hard to gain.
114: Search Engine Marketing - 5 Key Components
There are important aspects to search engine marketing that you should know about if you are planning to really boost your web presence.
115: The Marketing Metric that Drives Your Business
Driving traffic to your site is an important part of your online business, but having lots of visitors does not necessarily equal lots of sales. It's knowing how to convert those visitors into customers that adds money to your bank account.
116: Easy to Implement Copywriting Secrets
Whether you write your own copy, hire someone to write it for you or use copywriting software, you need a basic understanding of what great copywriting looks and reads like. This is true in both the online world and the offline world. Good copywriting generates sales; great copywriting creates wealth.
117: How to Generate Sales with Squeeze Pages
The first rule of Internet marketing is simple: capture information! You want a name and email address for your visitors so you can follow-up with them. If you take your visitors straight to a sales page, the chances of converting those visitors into customers is extremely low.
118: Ten Reasons Why You Must Track Lifetime Value
Attracting new customers costs more than retaining customers or bringing a past customer back into your lifecycle. So once you have your customers, you can't afford to let them leave without doing everything in your power to increase their lifetime with you. Knowing your average lifetime value does 10 great things for your business.
119: How Much are Your Customers Worth?
The lifetime value of a customer is measured by the value a customer brings to your business throughout that customer's entire relationship with you. It's the monetary value your customers bring to your business over a period of time. In other words, you need to know how long your customers stay with you after that first sale.
120: Do You Participate In Banner Exchanges?
Banner exchanging with other websites are thought to be bad advertisement, but as a matter of fact, it is actually a good traffic generation strategy. Find out how you can do this.
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