How exactly did Blue Mountain Cards survive the dot com crash

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by: al.sones
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What is Blue Mountain Cards? It all started back when ecards became big in the 1990s. Im not sure exactly how they built a business model on the idea of giving away a free ecard, but they did. What you must remember is that advertising revenue models were seen as very acceptable back then. This is a difference with todays focus on real revenue. However, there are some painful similarities in web 2.0 to this idea of building big applications that will make money only from advertising.
Ecards are a difficult business space for me to understand. The business model is essentially one where you are killing another business model, the paper greeting cards space. It seems like the classic case of doing something through technology that was previously manual. But you should look deeper. eCards are not exactly the same product as paper greeting cards. You buy a paper card at a store and physically write on it. An ecard comes from a company like Blue Mountain Cards and is completely electronic. The products here are just not the same. So in essence, the technology is really impacted the very product. This is not unique, just look at tvs, video games or any other electronic based market.
So what exactly did blue mountain cards do that was so special? First, Blue Mountain Cards had a big lead going into the game. They had a good plan. The top management at Blue Mountain Cards seemed to know that the ride would not last forever. So Blue Mountain Cards management decided to sell the company while everything was still red-hot. What a move that was.. Looking back, there are many things I wish I had done differently.
How is that in 2008 Blue Mountain Cards is still a going concern? One view is that the original builders of the business picked an once-in-a-lifetime period to exit the business and made an unprecedented amount of money.. However, these were experience people who were also making a serious move in a serious industry. This is not a small business. Flawed business model or not, Blue Mountain Cards made a big dent in a market worth billions. I am betting that this is why they are still around today. They built a brand and have a name worth something. The part that is not text book is how Blue Mountain Cards got out at the top of the market. We should all be so lucky in our careers.

About the Author

Find more about Blue Mountain Cards, go to SendPaperCards.com.

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<h1>How exactly did Blue Mountain Cards survive the dot com crash</h1> <p> What is Blue Mountain Cards? It all started back when ecards became big in the 1990s. Im not sure exactly how they built a business model on the idea of giving away a free ecard, but they did. What you must remember is that advertising revenue models were seen as very acceptable back then. This is a difference with todays focus on real revenue. However, there are some painful similarities in web 2.0 to this idea of building big applications that will make money only from advertising. <br />Ecards are a difficult business space for me to understand. The business model is essentially one where you are killing another business model, the paper greeting cards space. It seems like the classic case of doing something through technology that was previously manual. But you should look deeper. eCards are not exactly the same product as paper greeting cards. You buy a paper card at a store and physically write on it. An ecard comes from a company like Blue Mountain Cards and is completely electronic. The products here are just not the same. So in essence, the technology is really impacted the very product. This is not unique, just look at tvs, video games or any other electronic based market. <br />So what exactly did blue mountain cards do that was so special? First, Blue Mountain Cards had a big lead going into the game. They had a good plan. The top management at Blue Mountain Cards seemed to know that the ride would not last forever. So Blue Mountain Cards management decided to sell the company while everything was still red-hot. What a move that was.. Looking back, there are many things I wish I had done differently. <br />How is that in 2008 Blue Mountain Cards is still a going concern? One view is that the original builders of the business picked an once-in-a-lifetime period to exit the business and made an unprecedented amount of money.. However, these were experience people who were also making a serious move in a serious industry. This is not a small business. Flawed business model or not, Blue Mountain Cards made a big dent in a market worth billions. I am betting that this is why they are still around today. They built a brand and have a name worth something. The part that is not text book is how Blue Mountain Cards got out at the top of the market. We should all be so lucky in our careers. <br /> <h2>About the Author</h2> Find more about <a href="http://SendPaperCards.com/" Title="Greeting Card Association, Greeting Cards">Blue Mountain Cards</a>, go to SendPaperCards.com. </p>

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